| Approach | When it fits | What is often missed |
|---|---|---|
| Creator publishing | You need an existing audience and live link | It does not automatically include paid-use assets |
| Production and rights | The brand needs to reuse content | It excludes creator publishing unless listed |
| Project management | Screening, review, and close-out need coordination | It must not be mixed with creator fees |
Confirm market, channel, format, and campaign objective first.
Separate creator, production, rights, logistics, and management.
Set term, territory, media, and account use before production.
Match the quote with actual delivery, publishing, and rights status.
Choose content and audience that can carry the objective before comparing terms on the same basis.
Brand social, website, whitelisting, paid media, and editing can each be separate cost items.
Market, channel, format, creator count, revisions, rights, logistics, and management scope.
Comparing unit prices while ignoring tax, rights, samples, revisions, and project work.
Negotiating advertising or editing rights only after publishing, leaving assets unusable.
Budget range, content objective, rights needs, timing, seeding, and review rules.
An internal rate card last updated 24 Sep 2025 lists NT$0-1,300 below 2k followers, NT$650-2,600 for 2k-10k, and NT$1,300-4,550 for 10k-50k. This is a historical single-post reference, not a 2026 public quote or an overseas market rate.
An eight-creator campaign in May 2026 used six KOLs and two KOCs. It recorded 566,178 impressions and 224,376 reach; engagement divided by reach was 8.39%.
No. The creator fee pays for content or publishing; the service fee covers screening, negotiation, execution, review, and reporting.
A rate card can blur platform, format, rights, tax, and execution scope. Terms must be aligned before quotes are comparable.
Focus the market, one channel, and the content objective before reducing creator count. Do not remove core execution items such as rights, review, or the landing experience.
Share your market, budget, and timing. We will organize an initial direction based on the project conditions.