Establish collaboration recognition
The split layout places the game world and cheerleader imagery in one visual entry so both contexts can be understood quickly.
CASE STUDY / GAME COLLABORATION
Liming Reappearance x Wei Chuan Dragons Cheerleaders
A cheerleading and game collaboration designed to bring campaign assets into natural social conversation.
- Market entry
- Game campaign and cheerleader culture
- Content approach
- Character interaction, campaign atmosphere, and theme information
- Delivery role
- Collaboration assets, publishing, and execution summary
What the visual suggests for content
Let interaction carry the message
Character interaction can carry the campaign atmosphere, with the game theme and action information placed clearly afterward.
Extend the poster rhythm
The poster-like composition can open a key visual, social post, or short-form video while keeping people and theme connected.
DECISIONS / EXECUTION01 02 03
Content decisions | Let recognition serve the message
What should each side carry?
Let the game characters carry theme recognition and the cheerleader imagery carry the human and emotional entry.
How can the work keep an event feeling?
Reuse the red-and-white contrast and interaction language, then add campaign information that can be checked.
What should be handed over for reuse?
Separate master assets, publishing links, versions, and available channels so the conversation angle can be extended.
Project Background
Liming Reappearance needed recognizable, entertainment-led collaboration assets to create momentum for a game campaign.
Brand Objective
Make the campaign information visible and discussable through a familiar fan-facing context.
Market Challenge
The game message needed to enter a native content context without losing campaign energy.
Creator Selection Logic
Cheerleaders were selected for strong social recognition, live-event energy, and audience participation potential.
Content Strategy
The content focused on character interaction, campaign atmosphere, and the game theme instead of a one-way advertisement.
Execution
Zhenguo coordinated collaboration terms, content direction, asset checks, and publishing timing around shared project milestones.
Deliverables and Review
Deliverables included campaign assets, publishing links, and an execution summary. The review focused on reusable conversation angles and future asset use.
Deliverables and acceptance checklist
The public page discloses collaboration assets, published links, an execution summary, and conversation angles that may be extended. The checklist below is recommended acceptance, not a complete execution record. It does not publish complete quantities, project dates, a creator or partner roster, actual reach, or rights terms.
| Item | What to check |
|---|---|
| Disclosed deliverables | Check the collaboration assets, published links, and execution summary named on the public page; do not substitute the poster for a link or version record. |
| Campaign information and disclosure | Verify the game name, collaboration name, required disclosure, and publishing copy; do not add unchecked information to a static asset. |
| Future asset use | List reusable conversation angles, file versions, available channels, and the approval owner. |
Where this can extend
Characters, cheerleader imagery, and campaign information can become social posts, short-form video, or interactive content. Confirm terms, disclosure, review checkpoints, and rights before planning the work.
Reading note
This page covers public collaboration assets. It publishes no reach, engagement, downloads, fees, or complete rights terms; the poster is not live-event or outcome proof.
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