Project Background
Liming Reappearance needed recognizable, entertainment-led collaboration assets to create momentum for a game campaign.
CASE STUDY
Liming Reappearance x Wei Chuan Dragons Cheerleaders
A cheerleading and game collaboration designed to bring campaign assets into natural social conversation.
Brand Objective
Make the campaign information visible and discussable through a familiar fan-facing context.
Market Challenge
The game message needed to enter a native content context without losing campaign energy.
Creator Selection Logic
Cheerleaders were selected for strong social recognition, live-event energy, and audience participation potential.
Content Strategy
The content focused on character interaction, campaign atmosphere, and the game theme instead of a one-way advertisement.
Execution
Zhenguo coordinated collaboration terms, content direction, asset checks, and publishing timing around shared project milestones.
Deliverables and Review
Deliverables included campaign assets, publishing links, and an execution summary. The review focused on reusable conversation angles and future asset use.
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