Project Background
Goodme Tea wanted overseas audiences to better understand the store and product experience of a Chinese tea brand.
CASE STUDY
Korean KOL x Goodme Tea
A Korean creator store visit that connected travel context, drink experience, and social storytelling into a clear brand narrative.
Brand Objective
Use Korean creator content to create a tangible store experience and brand understanding in the Korean market.
Market Challenge
Food content that only describes a product rarely explains why a new audience would visit a store.
Creator Selection Logic
A Korean creator who could naturally connect travel, city exploration, and everyday drink experiences was selected.
Content Strategy
The content used the visit, drink selection, store context, and personal response as its narrative thread while keeping the creator's own voice.
Execution
Zhenguo managed communication, visit arrangements, key-message checks, and publishing follow-up so the brand could follow the campaign rhythm.
Deliverables and Review
Deliverables included published content and a link summary. The review focused on how overseas creators can add local context for physical stores.
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